online marketing
Internet Marketing, Online Marketing or e-marketing is the marketing of products over the internet.
As the many variations of the topic infer, promoting your website can be challenging as there are more than 30 million commercial websites and several billion web pages on the Internet. So it’s not easy for your potential visitor to find your company and your product/service. Web site promotion is not straight forward - there are a number of new techniques that work differently to offline marketing techniques. Methods such as:
can all be used to promote your website. Web marketers are continually finding out what works and what doesn’t, this is largely dependant upon the company’s offering and the market in which they operate/ wish to operate.
When planning an integrated marketing communication strategy there are a number of techniques to consider:
Diagram adapted from Chaffey et al 2003.
To determine which techniques are most applicable for your company you need to consider all before you write an online marketing communications plan.
How can Finisco help?
Finisco can work in partnership with your company's existing marketing team to provide an effective online marketing strategy that will help promote your website.
For more information on our online marketing services, please contact us on (+44)28 90278 616 or email info@finisco.com